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QBANK launches lead generation program

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Huntley Mitchell 4 minute read

Following its recent rebrand, Queensland-based lender QBANK has launched a new initiative that refers mortgage leads to brokers.

QBANK Hero Broker is a unique rewards program aimed at further building relationships with the bank’s accredited broker partners.

According to QBANK, the program is already rewarding over 20 brokers through client referrals that have not met the bank’s eligibility requirements or credit policy.

Lee Slattery, QBANK’s executive manager of sales and distribution, said the program is another way of demonstrating the bank’s commitment to forming genuine partnerships with brokers.

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“Brokers provide a unique service offering that customers are looking for – that’s why we are seeing 50 per cent use a broker and predictions that they will have 70 per cent market share in the next few years,” Mr Slattery said.

“Working with brokers allows QBANK to reach more potential members with our unique member-owned banking than we ever could without brokers.”

The bank’s program launch comes shortly after it changed its trading name from QPCU to QBANK on July 1 2016.

Speaking at the time of the rebrand announcement, QBANK chief executive Grant Devine said the name change better reflects the bank’s customer service proposition.

“The term ‘credit union’ doesn’t mean as much to people these days, and we believe our new trading name will clearly explain what we do and who we serve,” Mr Devine said.

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“We’ve been looking after police, fire, health, justice and other government employees for decades, so we believe the name QBANK helps us better represent all of the members we serve.”

[Related: Virgin unveils major lead generation platform for brokers]

QBANK launches lead generation program
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