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Aggregator's new partnership to simplify property process

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Emma Ryan 4 minute read

An ASX-listed aggregator has unveiled a new partnership set to significantly impact brokers and borrowers by making the property process “more timely and effective”.

eChoice has announced its latest corporate partnership, with buyer’s agency Cohen Handler, enabling its broker network to offer clients the expertise of a dedicated buyer's agent to manage the process of buying a property.

eChoice general manager of aggregation Blake Buchanan said while it can often take borrowers six to 10 months to find a property after being approved, the new partnership can “potentially reduce that property search time to two to eight weeks, making the whole process more timely and effective”.

“Buyers who have applied for a loan and have been actively looking for a property for 60 days or more will be immediately connected to a Cohen Handler buyer’s agent to help progress their search,” he said.


“So for both the broker and client, this is a significant value proposition at a time when it’s most needed.”

Mr Buchanan added that the new partnership gives brokers the opportunity to deliver a differentiated service to clients.

“[The partnership] will allow brokers to offer aspiring homeowners and investors who already have loan pre-approval the chance to have the necessary support to get a step ahead of the buying competition in the Australian property market,” he explained.

Jeremy Bedwani, general manager of corporate at Cohen Handler, echoed Mr Buchanan’s comments and said the new partnership will be of immense value both to brokers and borrowers.

“This collaboration is based on a mutual commitment and willingness to continue innovating and creating new ways to help customers find the right property sooner,” he said.


“We’re delighted to support eChoice brokers and are confident this partnership will help customers find the right property sooner.”

The latest move by eChoice comes after the aggregator announced a strategic partnership with Credit Fix Solutions earlier this year, aimed to help brokers secure lower home loan rates for their clients.

[Related: Mystate makes big investment in third-party channel]

Aggregator's new partnership to simplify property process
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