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Industry veteran launches new franchise group

michaelrussell michaelrussell
James Mitchell 5 minute read

One of the third-party channel’s most respected leaders has launched a new franchise operation for mortgage brokers.

MoneyQuest managing director Michael Russell today announced the launch of the group’s new business.

Mr Russell said the transition is welcome news to mortgage brokers seeking a forward-thinking environment to build a successful business in today’s digital age.

“MoneyQuest has long been known for its superior service and innovative practices,” he said.


“We have always attracted mortgage brokers of a certain ilk – brokers who are committed to building successful businesses they can call their own. Becoming a franchise offers the perfect opportunity to leverage our already progressive culture and give brokers a supportive and stimulating environment like no other.”

With a focus on intuitive technology and automation, the new MoneyQuest franchise system is also backed by an onsite film studio, a new online training academy and a strong multi-source lead flow.

Mr Russell said MoneyQuest is breaking new ground in the Australian finance market with its heightened level of broker support and digitally-empowered infrastructure.

“Today’s savvy consumer expects a lot more from their mortgage brokers and those mortgage brokers have the right to expect a lot more from the business behind them,” he said.

“I joined MoneyQuest in December 2015 after recognising huge potential in the brand and the need to engage more effectively with a new generation of consumers.”


The former Mortgage Choice boss said it became apparent that many of the industry’s brightest brokers were falling short of their potential because they had aligned themselves with a group that was incapable of providing any tangible value.

He said MoneyQuest is “highly selective” in the franchise owners it recruits.

“People who are aspirational will thrive in a culture like ours. They will revel in the opportunity to work alongside an elite management team and a franchise group of like-minded peers,” Mr Russell said.

“We’ve engineered an efficient modern day franchise system for the consumers of tomorrow. They’re much more discerning than ever before and they’re getting smarter every day,” he said.

“Consumers expect a professional, attentive service from genuine experts they can trust. MoneyQuest is now equipped to meet these increasing demands.”

[Related: Industry boss says turnaround times have failed to improve]

Industry veteran launches new franchise group
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James Mitchell

James Mitchell

James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.

He has a sound pedigree to cover the business of mortgages and the converging financial services sector having reported for leading finance titles InvestorDaily, InvestorWeekly, Accountants Daily, ifa, Mortgage Business, Residential Property Manager, Real Estate Business, SMSF Adviser, Smart Property Investment, and The Adviser.

He has also been published in The Daily Telegraph and contributed online to FST Media and Mergermarket, part of the Financial Times Group.

James holds a BA (Hons) in English Literature and an MA in Journalism.



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