The Adviser’s highly anticipated Digital Marketing Boot Camp has kicked off, with Victorian brokers the first to uncover the latest strategies from the best minds in digital marketing.
Brisbane brokers will be the next to attend the game-changing event on Friday. This year’s Boot Camp boasts a brand new agenda with practical strategies for the loan writers of the future.
The Boot Camp ends its tour in Sydney on Wednesday, 11 May.
The Adviser’s associate publisher Michael Magee will be the master of ceremonies at the one-day event which will also showcase four speakers who have extensive digital marketing experience.
The first session will be led by the founder of PR Warrior, Trevor Young, who will reveal the secrets to publishing the right content in the right place online in order to market yourself to potential clients.
Attendees will walk away from this session with a solid understanding of the importance of blogging and publishing content. They will also learn how to write a bio for social media platforms and how to attract customers’ attention by publishing relevant and engaging content.
The second session will be led by Stu Atkins, founder of stuatkins.com, who will deliver LinkedIn strategies for success.
Mr Atkins will teach attendees how to use LinkedIn to promote business, how to leverage current LinkedIn connections and how to effectively prospect new clients on LinkedIn.
He will be followed by We Are Content founder, Michelle Falzon, who will show attendees how to use email marketing to create and convert more mortgage broking leads.
This session will touch on topics such as segmentation, the power of automation and how to use email to convert a lead into a sale.
Ms Falzon will also deliver a lesson on how to decrease loan churn and trail run-off while increasing retention and referrals using email marketing.
Attendees will also hear from those who are already reaping the benefits of digital marketing in a Broker Hot Seat session.
Following this, Digital Marketing Club founder Beth Powell will lead a session designed to reveal Facebook advertising strategies which generate lead volumes.
Ms Powell will close the event with a step-by-step guide on how brokers can implement efficient and practical digital marketing based on everything they’ve learnt during the Boot Camp.
James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.
He has a sound pedigree to cover the business of mortgages and the converging financial services sector having reported for leading finance titles InvestorDaily, InvestorWeekly, Accountants Daily, ifa, Mortgage Business, Residential Property Manager, Real Estate Business, SMSF Adviser, Smart Property Investment, and The Adviser.
He has also been published in The Daily Telegraph and contributed online to FST Media and Mergermarket, part of the Financial Times Group.
James holds a BA (Hons) in English Literature and an MA in Journalism.
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