The non-major lender has appointed a former NAB Broker executive to drive growth through the third-party channel.
Heritage Bank has signalled its appetite for growth in the broker market by appointing Michael Trencher to the newly created role of head of intermediaries.
Mr Trencher will take responsibility for driving the expansion of business within Heritage’s national mortgage broker business.
He boasts more than 15 years of achievement in the strategic leadership of national distribution teams. Most recently Mr Trencher was the national manager partnerships of the NAB Broker business. Prior to that he held senior roles with ANZ and Mortgage Choice, as well as formerly operating his own broker franchise business.
Mr Trencher will be based in Heritage’s Melbourne office. He joins Heritage on 14 March.
“This is an exciting time to join Heritage and I’m very much looking forward to working with the team as part of their growth strategy going forward,” Mr Trencher said
“Heritage has a strong brand within the broker market and I’m very excited about the opportunities we have to build on this and grow the channel.”
Heritage CEO Peter Lock said the appointment highlighted the importance of the broker market and Heritage’s determination to extend its presence nationwide.
“Creating this new role and recruiting such an outstanding leader as Michael Trencher positions us to extend our penetration in the broker market around Australia,” Mr Lock said.
“Heritage has a great story to tell and a great package to offer, both to brokers and to home loan customers.
“We’ve put additional resources into the broker channels and we’ve committed to improving our processes, to make us easier to do business with.
“We’re determined to build our brand, increase our profile and lift our loan volumes around the country,” he said
Mr Trencher’s appointment adds to other recent external senior staff appointments.
Mr Lock took up the CEO position in November last year. He was previously chief operating officer and head of corporate banking for the Bank of Melbourne, and managing director of St George Bank in Victoria. He has also held general management positions in both St George Bank and the Commonwealth Bank, having started his career with NAB.
[Related: Heritage 'heavily dependent' on brokers]
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