BOQ has named a new general manager of third-party distribution as it prepares to launch a new line of mortgage products through the broker channel.
Adrienne Smith has been appointed to the newly created role, which will see her responsible for growing BOQ’s offering through the broker channel.
BOQ’s group executive for retail banking, Matt Baxby, said the new role reinforces the importance of brokers to the bank.
“This newly created senior leadership role reflects the significant role that brokers will continue to play in the future of BOQ’s distribution,” he said.
“Adrienne will be responsible for continuing to grow and mature our offering through the broker channel.
“She brings deep detail banking experience, particularly third-party distribution, from across a range of institutions.”
Prior to her new role at BOQ, Ms Smith was Commonwealth Bank’s state manager for third-party distribution for New South Wales and Australian Capital Territory, as well as general manager for sales and service for South Australia and Northern Territory.
Ms Smith said she is looking forward to the opportunities that this new role will present.
“As a relatively new entrant to the broker market, BOQ has appetite to continue to build out its broker presence and there’s still a lot of room for growth,” she said.
“We’ve got a flat, accessible structure that creates opportunities to be more nimble and responsive than our competitors, and we’ll continue to invest in improving our service offering for brokers and their customers throughout the year.
“I’m excited about working for a challenger brand that offers a genuine alternative to the major banks.”
Last year, BOQ told The Adviser that it will deliver Virgin Money mortgages exclusively through the broker channel in early 2016.
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