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Mortgage Choice leads the way on Google

Staff Reporter 1 minute read

Mortgage Choice has been ranked number one on Google’s organic search listings for the phrase ‘home loan’ for the seventh consecutive month.

According to the brokerage’s chief executive officer Michael Russell, the company also finished at the top of the list for other key search terms such as ‘home loans’, ‘mortgage brokers’, ‘home loan brokers’ and ‘home mortgage loans’.

“Everyone is aware of the rise in popularity of the internet for researching finance options. Our 2009 Property Investors Survey saw the internet easily ranked number one when respondents were asked where they sourced their property investment knowledge,” Mr Russell said.

“Mortgage Choice’s combination of innovative online activities such as search engine optimisation, reciprocal links and performance online advertising campaigns along with our lead allocation process, where incoming leads are followed up in 24 hours and referred to their local broker, is highly effective in driving repeat and referral business.”

Mr Russell said the company was also working on other areas of the business, including electronic loan processing technology, to enhance the brokerage’s customer service proposition.

Mortgage Choice leads the way on Google
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