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Major aggregator announces new white-label partnerships

James Mitchell 5 minute read

One of the mortgage broking industry’s largest aggregation groups has partnered with Macquarie and Advantedge to deliver two new ranges of white label home loan products.

Connective’s new partnership with the two funders will see two ranges of competitive mortgage products rolled out to its national network of over 2,400 brokers under the Connective Home Loans brand.

According to the group, the products are custom-built for Connective brokers and their customers and will deliver Connective brokers a significant competitive advantage with market-leading customer rates, competitive commissions and full back-office services, as well as comprehensive BDM support.

The two new product ranges will officially be launched in a national campaign in mid-May, with broker accreditation to begin soon after.


Connective general manger for strategy distribution and digital, Steven Heavey, said the group has worked hard to reengineer its white label offering.

“Following extensive consultation with our membership, we have created a solution that gives them access to some of the most competitive products in the market, presenting opportunities for them to write more deals, at the right price,” Mr Heavey said.

“With an integrated dual funding approach, we have provided a broad solution to our members so they can best service their clients' needs. Our aim is to deliver the best possible lending experience for customer and broker,” he said.

Supported by Macquarie and Advantedge’s distribution and service teams, Connective are making substantial investment in resources to support the re-launch of Connective Home Loans.

As part of that investment, the group also announced the appointment of Michael Goerner as head of Connective Home Loans.


“Having been with Connective since March 2011, Michael’s extensive industry experience uniquely places him to oversee and drive the initiative,” Mr Heavey said.

“Connective continues to set the benchmark with its innovative solutions and we feel confident these white label partnerships will deliver our members a competitive edge, improved client retention and referrals, and positively impact their bottom line,” he said.

Major aggregator announces new white-label partnerships
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James Mitchell

James Mitchell

James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.

He has a sound pedigree to cover the business of mortgages and the converging financial services sector having reported for leading finance titles InvestorDaily, InvestorWeekly, Accountants Daily, ifa, Mortgage Business, Residential Property Manager, Real Estate Business, SMSF Adviser, Smart Property Investment, and The Adviser.

He has also been published in The Daily Telegraph and contributed online to FST Media and Mergermarket, part of the Financial Times Group.

James holds a BA (Hons) in English Literature and an MA in Journalism.



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