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Firstfolio rebrands, restructures leadership team

Staff reporter 4 minute read

ASX-listed mortgage group Firstfolio will operate under a different name after shareholders voted in favour of the motion at its general meeting on Friday.

The company will now work with ASIC to change its name from Firstfolio Limited to eChoice Limited, which it announced as part of its ambitious growth strategy in December.

Chief executive Peter Andronicos told The Adviser that a significant amount of money has been spent on the eChoice brand.

“Obviously the eChoice brand has been around for over 15 years: it’s got a number of strengths within the market and it’s been recognised by both the industry and the public,” Mr Andronicos said.


Firstfolio has also announced a number of changes to its board as the company continues to focus on restructuring its management team.

Mr Andronicos has been appointed as an executive director of Firsfolio’s board, as well as the company’s managing director.

Firstfolio has also appointed Gregory Pynt as an independent non-executive director and chairman of the board. Mr Pynt was an independent non-executive director of the company between 2012 and 2014.

Non-executive chairman Eric Dodd and non-executive director Michael Hogg have resigned as directors of Firstfolio.

The changes to the board follow an overall strategic review to “refocus the company and to renew board membership and senior management”.


[Related: Firstfolio turnaround strategy continues]

Firstfolio rebrands, restructures leadership team
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