Key advancements in its technology helped John Kolenda’s Finsure Group grow its revenue by 140 per cent over the 2014 financial year.
Mr Kolenda said the aggregator is well on track to make the top 10 of the ‘BRW Fast Starters’ list.
Last year, BRW magazine’s annual ‘Fast Starters’ list had Finsure ranked at number 18 in a rundown of the 100 fastest growing new companies in Australia. Finsure was also listed as the third fastest growing business in the financial services sector after growing its revenue by 140 per cent in 2013/2014.
Mr Kolenda said rolling out NextGen.Net's electronic lodgement service, ApplyOnline, late last year was a key factor in his strategy.
“Aligning our brokers under our CRM platform with sophisticated electronic lodgement capabilities through ApplyOnline has fully integrated the whole system because everything is now bundled together,” he said.
Finsure has migrated all of its brokers onto its new CRM platform and invested in ApplyOnline to provide an improved value proposition.
“It has also improved Finsure’s overall efficiency, so it completes the triangle of interaction: customer, broker and lender,” Mr Kolenda said.
Finsure’s principal objective is to become the best aggregation business in the industry, he said.
The group has more than 700 brokers and a loan book of over $10 billion.
Finsure is now turning its attention to integrating its other business verticals, such as insurance and financial planning, into the one technology solution for all business partners to create a fully integrated one-stop-shop for broker clients.
Mr Kolenda believes the company is well on track to be the "premier" aggregator in Australia by adapting its technology to keep pace with the ever-changing digital environment.
James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.
He has a sound pedigree to cover the business of mortgages and the converging financial services sector having reported for leading finance titles InvestorDaily, InvestorWeekly, Accountants Daily, ifa, Mortgage Business, Residential Property Manager, Real Estate Business, SMSF Adviser, Smart Property Investment, and The Adviser.
He has also been published in The Daily Telegraph and contributed online to FST Media and Mergermarket, part of the Financial Times Group.
James holds a BA (Hons) in English Literature and an MA in Journalism.
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