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In a bid to help brokers grow their businesses, one of Australia’s brokerage groups has rejuvenated its brand and marketing materials.
Speaking to The Adviser, Loan Market director Mark De Martino said the brokerage officially launched the rejuvenated brand and marketing materials at its conference in Fiji at the end of August.
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“We researched what buyers are looking for and have developed the brand and marketing material in line with that research,” he said.
According to Mr De Martino, buyers indicated that they are thinking about their finances even before they look for a property.
“As such, the new ads we have designed use clear and concise messaging and standout imagery to show borrowers that Loan Market can help them with their financial needs.
“We’ve also adapted our logo to reflect the changing business. Finally, we are rolling out a new look across our client communications to ensure clients stay on track to settlement.”
Mr De Martino said the brokerage was committed to being a business partner for its brokers and helping them grow their bottom line through a variety of mediums.
