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White label product backed by Choice brokers

Staff Reporter 3 minute read

Choice Aggregation Services’ new white label offering has struck a chord with its brokers writing more than $20 million in oans via this channel in the last two months.

The Challenger Mortgage Management funded white label product, ChoiceLend, gives Choice brokers flexibility around pricing and commissions. It also give brokers greater control over the client account.

Over the last 12 to 18 months there has been considerable change across most bank products in terms of pricing, commission structure and in some cases availability.

“ChoiceLend was designed to represent a flexible option for Choice members to offset the market changes yet, it has proved to be a first-choice product for a number of our members,” Choice CEO Brendan O’Donnell said.

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And there are indications that the product may gain further traction with Choice Members moving forward.

In a recent Choice member survey, nearly 60 per cent of brokers said they would support ChoiceLend as one of their key lenders.

Just over 38 per cent were unsure and only 4 per cent said that they would not support ChoiceLend at all.

White label product backed by Choice brokers
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