Powered by MOMENTUM MEDIA
Powered by MOMENTUM MEDIA
SUBSCRIBE TO OUR NEWSLETTER SIGN UP
Powered by MOMENTUM MEDIA

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Aussie fears brand tarnish from NRL sponsorship

Staff Reporter 1 minute read

A string of NRL scandals has prompted Aussie Home Loans to question its sponsorship of the NSW State of Origin team – the Aussie Blues.

John Symond told The Australian Financial Review that what had happened in rugby league in the last week – namely the Matthew Johns scandal – was very worrying for Aussie’s brand.

“The reason you sponsor a sport or an athlete is to enhance your brand,” he said this week.

“At the moment rugby league isn’t enhancing our brand which is all about Australian, family and fun.”

While Aussie’s contract with the NRL does not expire until late next year Mr Symond said if it were up for renewal next week “we wouldn’t renew it”.

Advertisement
Advertisement

Mr Symond said he would not hesitate to invoke an early termination of the contract if such behaviour continued and he believed his brand was at risk.

Aussie fears brand tarnish from NRL sponsorship
default
TheAdviser logo
default

TODAY'S POLL

View results >

Who do you aggregate through?

Thank you for your vote, you can see the results here.

more from the adviser
mortgage choice 850 Major brokerage appoints new GM of distribution

Mortgage Choice has announced that Citi’s former head of bankin...

ANZ new still ta ANZ extends business loan terms

The major bank has announced that it will extend the maximum loan...

cash money rolls Credit growth stunted by dive in business lending

Credit growth has waned as a result of a sharp drop-off in busine...

FROM THE WEB