Commercial lending volumes have climbed sharply at Finsure as the aggregator network leans harder into diversified business and asset deals.
Aggregator Finsure Group has reported a 43 per cent jump in commercial lending alongside matching growth in asset finance, underscoring a rapid shift towards diversified loan writing across its broker network.
Finsure CEO Simon Bednar said the growth reflected a clear move by more brokers into non‑residential segments as competition intensified.
He stressed that the strongest momentum was in business lending.
“We are seeing more and more brokers moving into diversified lending – particularly commercial – as they look to expand their revenue in this competitive environment,” Bednar said.
Bednar added that the group was attracting a growing cohort of high‑performing operators who were buying into its broader offering.
“As well as the immense growth across all areas for Finsure, the Group is finding that Australia’s top brokers are appreciating the service propositions and coming across,” he said.
Tech, ex‑bankers, and new tools drive growth
Head of commercial, Jas Fazlic, said one of the biggest drivers of activity had been a wave of former bankers joining the group, bringing deeper credit and structuring experience into the network.
“A substantial contributor to our growth is from the hundreds of ex‑bankers joining the network, which is something we’re immensely proud of,” he said.
Fazlic also pointed to technology upgrades that were changing how commercial deals were put together.
He said the tighter link between Finsure’s Infynity CRM and digital business lending platform CitoPlus had made it easier to package SME transactions.
“The growth in commercial lending wouldn’t have been possible without the deeper integration with digital commercial lodgement platform CitoPlus into our Infynity CRM platform last year, which is simplifying the commercial loan application process,” he said.
Asset finance momentum and upcoming CRM, AI rollout
On the asset side, head of asset and diversified, Damien Thompson, said a combination of specialist tools and partnerships was helping brokers write more equipment and vehicle deals.
He noted that an in‑house qualification tool had been particularly influential.
“The launch of the Group’s Asset Qualifier Tool last year helped generate growth in asset finance lending,” Thompson said.
Thompson added that referral channels remained important to the asset strategy, highlighting Finsure’s alignment with specialist brands.
“We also have strong referral relationships with key asset referral partners such as LendConnect – allowing our brokers to work with a trusted brand to deliver their clients great service,” he said.
“We have also been committing additional resources to asset finance. Our dedicated asset finance BDM Elijah Swift, based in NSW, will be joined by another dedicated BDM in Victoria this year.”
Looking ahead, Bednar said the group planned to build on its commercial and asset gains with a fresh technology push.
He flagged a new CRM platform, a suite of AI tools, and further business support services, which would be rolled out over the next 10 months.
“Anyone who works with us knows that Finsure is not just an aggregator, we’re a broker business support organisation,” he said and added that the planned upgrades would move the group “into a league of our own.”
Finsure grows broker network
Announcing its financial year 2025 update for the 12 months to 31 December last week, the aggregator, owned by MA Financial, posted a year of strong growth in volumes and brokers, with the loan book increasing by 25.6 per cent and settlements rising by 19.7 per cent.
Managed loans, meanwhile, climbed to $175 billion, up 26 per cent year on year.
The aggregator said its marketplace platforms were used to write one in nine new home loans nationally in the December 2025 quarter alone.
The broker network also continued to scale, with Finsure now servicing about 400,000 borrowers through 4,208 brokers, up from 3,748 – a 12 per cent increase.
The aggregator is partnered with some 80 lenders, capturing roughly 19 per cent of the Australian broker market share.
Productivity is also rising alongside headcount, with revenue per broker increasing to $11,700 in FY25, from $10,500 in FY24.
Weekly applications for its digital data‑gathering tool, Middle, regularly exceed $1 billion and have “assisted over 140,000 consumers through its platforms.”
[Related: MA Money, Finsure turbocharge MA Financial’s FY25 results]
