The major aggregator has launched a new product through its white label lending solutions arm, the first backed by the aggregator itself.
Major aggregation group Connective has announced the launch of Connective Complete, a new loan product available through its white label portfolio, Connective Home Loans (CHL).
The new loan – the first flagship product backed by Connective – has been designed to cover a range of scenarios across residential, self-managed super fund (SMSF), and commercial lending, with a strong emphasis on self-employed borrowers.
RedZed is providing the loan application platform and post-settlement service, with the initial warehouse funding aligning closely with the self-employed lender’s policy. However, Connective had indicated that future facilities would broaden the suite’s appetite to fill gaps not covered by the seven existing white label partners already funding CHL loans.
Glenn Lees, Connective CEO, added that this was the first time that CHL had launched a product that was “truly theirs” and was excited to grow it among its network.
“By combining Connective’s scale and commitment with RedZed’s proven servicing capability, we are bringing something genuinely different to market – a lending solution that brokers can help shape for years to come,” he said.
“Connective Complete is a flagship moment for us. It’s about shaping lending together, giving brokers more control, more flexibility, and the ability to help more clients, while ensuring they remain ahead in a changing market.”
Michael Goerner, head of CHL, said the product had been designed to give brokers ownership of the solutions they recommend to clients.
“They can rely on it with confidence, knowing it’s built around their needs – not just a lender’s priorities – and it will continue to evolve with their direct involvement,” he said.
“Connective Complete is more than just a home loan. It’s a solution brokers can trust today, which will also evolve with their needs and the needs of their clients into the future.”
Connective Complete was launched yesterday (1 October) to mortgage brokers aggregating through Connective.
White label shift
Nearly all the major aggregators have been actively building or expanding their partnerships over the past 12 months.
For instance, Aussie, Finsure, and YBR have all announced new white label products.
Meanwhile, Mortgage Choice confirmed it had achieved $2 billion in settlements via its white label product, funded by Athena Home Loans, within two years.
Connective has also been active in this niche, launching a number of products through CHL, including Connective Bridge, Connective Horizon, and Connective Reverse.
In September 2025, the white label portfolio reported $2.6 billion in settlements for the six-month period ending 30 June, representing an 18 per cent year-on-year increase.
At the time, Goerner said CHL’s diversified range was helping attract brokers.
“Brokers are looking for flexible tools that allow them to meet a wider range of client needs, whether that is bridging finance, reverse lending, refinancing or more structured lending. We are making CHL a more relevant and competitive choice across different borrower situations by broadening our product set and filling the gaps,” Goerner said.
“As a service-first aggregator, our focus continues to be on backing brokers with the right products, insights and support so they can strengthen customer relationships and build sustainable businesses for the future.”
[Related: Connective Home Loans credits diversification for settlements jump]
