Major brokerage Mortgage Choice has signed on as the newest National Basketball League (NBL) official partner for the 2025–26 season.
Major brokerage brand Mortgage Choice has signed on as the official partner of the NBL, with the branding set to be advertised across the 144 NBL games across the country in the 2025–26 season, which starts today (18 September).
It will include in-stadium branding and activation, amplification through digital channels and a consumer promotion (yet to be announced).
Speaking to The Adviser about the partnership, Mortgage Choice CEO Anthony Waldron noted that more than 1.1 million people attended games throughout the season last year, a record number, adding that basketball is also the fastest-growing participation board in the country, with around 1.4 million people playing basketball in Australia every week.
He said the sponsorship was therefore an “exceptional opportunity to bring the two brands together on a national scale”.
“We believe it’s going to be able to provide us with a situation where our brand is bigger, where it is seen more, by more people,” he told The Adviser.
“And, crucially, the participants and the spectators that watch basketball are absolutely slap bang in the middle of those getting mortgages – so we think it’s a brilliant opportunity to really bring that to life.”
According to Mortgage Choice, 72 per cent of NBL fans are 16–44 years old, matching a typical first home buyer age demographic.
He added: “As part of our continued investment in our brand, and with a new campaign in market, we were looking for a partner that would help us connect with communities right across the country.
“With basketball being the fastest-growing sport in Australia, the NBL is aligned in its reach, values and ambition, making it a fantastic partner for us.”
“At Mortgage Choice, we’re all about giving Aussies more, and no matter which team you follow, we’re excited to be playing a part in helping more people enjoy the NBL this season.”
David Stevenson, the CEO of NBL, commented: “We’re pleased to welcome Mortgage Choice to the NBL family as we prepare for another massive season. This partnership is about more than branding. It’s about shared connection, beliefs and ambition.
“I’d like to personally thank Anthony Waldron and the entire Mortgage Choice team for their support of the NBL, and we look forward to creating something special together for our fans this season.”
The sponsorship comes following the launch of the major brokerage’s consumer brand campaign, which is being featured across a suite of TV, radio, digital, and outdoor executions over spring and summer.
The “More” campaign highlights the different ways brokers help Australians with their lending needs, with around 40 Mortgage Choice brokers appearing in the series of adverts.
[Related: Brokers take centre stage in new TV campaign]
