ISCOVER
The new regional director for the north will lead teams across NSW, Queensland, and the ACT.
LMG has welcomed back Mel Griffin to the aggregation group, placing her in a newly created regional director – North role.
In her new position as the northern regional director, Griffin will offer local support to brokers in NSW, the ACT, and Queensland and will lead LMG’s broker-facing teams across the region.
Griffin, who rejoined LMG this week, brings more than 30 years of experience across banking and broking, including roles as a regional sales manager and a mobile mortgage broker at Aussie, and most recently as NSW state manager at aggregator Connective.
She was previously at LMG as NSW partnerships manager.
Her appointment completes the aggregator’s national leadership structure, following Andrew Sammut’s move into the regional director – South role in June.
LMG national director Rob Thomas said Griffin’s return would give brokers better support.
“Mel knows what brokers need because she’s been one, and she’s spent her career backing them,” Thomas said.
“She understands that success isn’t just about tools and tech, it’s about the people behind you. And Mel’s the kind of leader who shows up and knows how to connect businesses with the right support.”
Thomas added that LMG was focused on supporting brokers.
“We’ve made big investments in local leadership because that’s what brokers want. From tech to compliance to diversification, it’s about helping brokers get the most out of every part of their business, and having someone in their corner who gets it,” Thomas said.
Commenting on her decision to rejoin LMG, Griffin said: “This is a broker-first business. It’s family-owned, and you feel that straight away. Everything it does is designed to help brokers grow outstanding businesses.
“But what really struck me is how much LMG has continued to invest in technology, AI, data intelligence and cyber security, the kind of specialist support that makes a real difference to build stronger, resilient businesses.
“What I love is that LMG backs that investment with real, human support. Whether it’s helping brokers diversify into commercial or asset finance, save more time through MyCRM, or access on-demand expertise, we’re here to make their life easier, and their business stronger.”
LMG has been expanding options for brokers this year, with a particular focus on asset finance.
Last month, it added two lenders to its commercial lending panel. That followed similar moves this year to add specialist equipment leasing finance firm Selfco and personal lender MONEYME to its lender panel.
This year, the aggregator has also expanded its asset finance team to bolster its broker support offering.
[Related: LMG appoints 2 to strengthen broker support]
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