By: Kate Miller
Australian Finance Group (AFG) has launched a new CRM system for its broker network and challenged its peers to match it.
According to the aggregator the $1 million upgrade improves performance speed by three times for brokers on the web, significantly reduces the risk of system outage and provides a comprehensive sales reporting tool for larger member groups via a new business intelligence system.
AFG director Malcolm Watkins said the new system would save brokers around 17 minutes per day – or 1.5 hours a week.
“If you assign $50 per hour in labour costs that equates to a saving of $75 per week for every broker in our network,” he said.
According to the aggregator the upgrade has also reduced the end to end run time of AFG’s broker commission payment process by more than 60 per cent.
Mr Watkins said the investment in the system was the latest milestone in AFG’s strategic decision to differentiate its systems from competitors’ and to provide an end-to-end technology solution to members.
“The deployment provides the underlying infrastructure to carry us through the next five years of web and smart phone enabled services and systems.”
