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The aggregator has announced a new partnership with a software company to enhance its CRM platform.
Aggregator Finsure Group has entered a new partnership with e-signing software company Annature. The partnership seeks to improve service for Finsure’s broker network by creating “faster and more secure loan applications”.
Annature is an ISO 27001-certified tech company that provides businesses with the tools required to automate digital signing and identity verification transactions online.
Damien Thompson, Finsure’s head of diversified and asset finance, commented that the integration of Annature into the aggregator’s customer relationship management (CRM) platform – Infynity – has been “instrumental in the partnership’s success”.
“This has made the e-signing process as simple as possible for brokers and customers alike. Prior to our partnership, we had kept a close eye on Annature for several years and really liked what they were doing,” Thompson added.
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“When we began working closely with their team during the Infynity integration, it became clear that they share our same commitment to refining the user experience and creating a positive outcome where possible.
“Right now, a Finsure broker can send out the Statement of Credit Assistance (SOCA) and Credit Quotes to their clients with just the click of a button. The client then applies their digital signature, and the broker receives an automated notification from the platform that the document has been signed.”
Annature’s founder and chief executive Corey Cacic said: “With brokers making up 70 per cent of all home loan applications, we know how important the third-party space is to Australia’s lending market.
“Partnering with Finsure just made sense, as their 3,000-strong network of mortgage brokers readily embrace technology.
“Since we formally launched the partnership with Finsure in December, we’ve already seen thousands of instances of the Annature e-signing solution being utilised.
“While this has been incredibly pleasing, I believe we’ve only scratched the surface and am excited by what our partnership with Finsure will bring.”
OwnHome partnership
This came as Finsure announced another partnership in late February this year with deposit lender OwnHome.
OwnHome is reportedly the first lender to provide brokers with upfront and trail commission on a deposit loan and the combined 80 per cent mortgage loan, which effectively doubling a broker’s commission earnings on settled loans.
Finsure’s head of operations Kon Shizas said at the time that the product offerings can significantly reduce upfront costs for home buyers.
Shizas added that the new partnership between both groups would support the group’s goal of expanding into third-party channels.
[RELATED: Finsure Group partners with non-bank deposit lender]
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