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Why you may never have to scramble for a solution or turn a customer away again

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Daniel Carde 5 minute read

Promoted by Resimac

In your experience, how much do your customers know about their own financial situation and how it impacts the mortgage products they may be eligible for?

DOES YOUR average customer know whether they’re a prime or a specialist customer, or if they’re full or alt doc? Do they even know what these terms mean?

From what we hear from our broker partners, probably not. This is why they come to you – for your expertise and because you help make the process seamless. But this also means you may be presented with a wide variety of customers with a variety of needs and circumstances.

The problem

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Of course, you don’t want to turn clients away because you may not have experience with this type of customer or scenario. But you also know it’s not ideal to leave the customer in limbo while you research a variety of lenders and products.

In both situations, you may leave the customer dissatisfied.

What if there was a way to avoid this?

Instead of having to be familiar with an excessive range of lenders and their products, what if there was a lender that you could familiarise yourself with that offered the range of products to suit a wide variety of customers and their needs? 

Non-banks like Resimac could be the answer.

Why non-banks could be the solution

Non-banks, particularly Resimac, are known to have a broader product range (when compared with most lenders) and are suited to servicing a wider variety of customers and their needs. For example, you’d only need to think ‘Resimac’ to know you could potentially provide a solution to almost any residential mortgage customer that walks through your door. You couldn’t necessarily do this with a bank.

Look for a non-bank that offers a range of products. For instance, Resimac offers prime through to specialist, full doc and alt doc products, meaning Resimac has a suitable product for nearly every type of customer.

Look for a non-bank that offers products for a variety of purposes. Resimac mortgages can be used for debt consolidation, cash out, business purposes and investment in assets other than property (at home loan rates), on top of the typical purchase and refinance*.

Look for a non-bank that can deliver solutions and support. For instance, Resimac’s experienced BDMs and relationship managers are well versed in matching customers to products. They’re enthusiastically proactive at finding solutions.

Find a non-bank that takes a pragmatic approach to assessment. Resimac always looks to say ‘yes’, meaning you can safely invest your energy and reputation in Resimac knowing that we’ll make every attempt to approve the application.

The best rate isn’t always in the best interest.

Whilst, for a customer, the lowest rate may be one of their top priorities, as a broker you understand that getting your customer approved should be the first priority. The non-banks are not only known for offering some of the most competitive home loan rates around, they also have the edge when it comes to delivering that approval for a wider range of customers.

It makes business sense to have a non-bank in your back pocket

As a broker, especially those early in their career, having a non-bank lender like Resimac in your back pocket will help you deliver more seamless outcomes to more customers, creating greater customer satisfaction and increased positive word of mouth and referrals – which will ultimately help grow your business. 

Remember, no matter who walks through your door, think Resimac

*Terms and conditions, restrictions and credit criteria apply.

Why you may never have to scramble for a solution or turn a customer away again
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If you’re feeling overworked and overwhelmed in this fast-paced mortgage market, it’s time to make some changes, and the Business Accelerator Program can help! Work smarter, not harder, in 2022 and beyond, visit the website here to secure your ticket.

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