Aussie franchisees ace their game by reinvesting in the brand

For Aussie franchisees, Darren and Kim Monroe, 2021 has gotten off to a busy start as they celebrated the opening of their second Aussie store in a key growth area of the NSW Hunter Valley.

The couple’s new Aussie East Maitland store is located just a short drive from the Monroe’s well-established store in Maitland – in the heart of one of the fastest growing regions across Australia.

The husband-and-wife team enjoy a long and successful track record with Aussie. Darren first joined the brand as a mobile broker in 2006, and just three years later in 2009, they were operating from their Aussie Maitland store.

Kim notes, “We have been planning to open a second store for a few years. We had our eye on a particular premise, and we were hoping the lessee would move out.”

Acing a new store opening

Patience paid off in 2020 when the East Maitland premises became available, and Darren and Kim wasted no time snapping up property.

The Monroe’s benefitted from Aussie’s financial support initiative, which delivers a $22,500 saving on the franchise fee plus a $30,000 contribution towards the store fit-out. As an extra sweetener, the initiative includes a special commission rate for the first 12 months. 

Kim says the entire team at Aussie Maitland is “very excited about opening the new store” and being able to support more customers in the busy Hunter Valley region. The couple have plans to engage more support staff across both stores. “We’re really aiming to ramp up our back-end team, so we’ll be ready for growth when we put on more brokers,” says Kim.

Backed by a strong brand and ongoing support

For the Monroes, the decision to reinvest in Aussie was driven largely by the strength of the brand.

“I love the Aussie brand – it really brings customers in,” says Kim. “When you run your own business, brand is a huge thing, and Aussie has been in the market for a long time, so people instantly recognise and trust the brand.”

The extensive support Aussie provides to franchisees added to the appeal of becoming a multi-site operator.

Kim explains, “I can’t fault the level of support we receive from Aussie. It spans legal, marketing, IT – everything. If you had to organise all this yourself it would be a huge task,”

Aussie serves up advice from tennis legends

The Monroes are certainly acing business growth, backed by the Aussie brand, industry leading support and current incentives. And now, an exciting new virtual event is serving more inspiring ideas on how to harness change.

Aussie will be holding a virtual event this month for the entire mortgage industry with two of the biggest names in world tennis, Andre Agassi and Lleyton Hewitt, as part of a program to encourage brokers to stay ahead of the game and guide them to over-achieve in 2021.

Andre Agassi will be interviewed by Australia's own tennis icon and fellow world number one Lleyton Hewitt.

Mr Symond added, “The event will also showcase the great opportunities for people to further or forge a career both in the industry and the leading Aussie brand.

To join Aussie’s virtual event or to find out more about the opportunities available through Aussie, head to https://x.eventswithaussie.com.au/

*Terms and conditions apply. Offer ends 30th June 2021.
Aussie is a trade mark of AHL Investments Pty Ltd. Aussie is a subsidiary of the Commonwealth Bank of Australia ABN 48 123 123 124. © 2021 AHL Investments Pty Ltd ABN 27 105 265 861 Australian Credit Licence 246786.

For almost 30 years, Aussie has been helping Australians realise their property dreams and goals.

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Written by Aussie

Last Updated: 16 March 2022

Published: 19 February 2021