As brokers welcome the beginning of the traditionally busy Spring market, some will inevitably end up wondering why they can’t make hay if the sun is shining.
The upcoming quarter for anyone involved in the property industry is a time when not only temperatures warm up, but so too does the level of business activity. Or so it should.
This prime buying and selling season really is a true test of the tools of their trade – and for brokers, the quality of those tools predominantly comes down to what their aggregator provides.
A positive attitude is a given, but needs to be supported by an easily accessible armoury of business building assets and resources that allows you to maximise your time and effort.
Lead Generation Programs – the success of a program is only as good as the quality of the leads it provides, so look closely at the actual conversion rates of the program and compare that with what else is available to you. The enticement of instant new business is appealing, but even moreso if the leads have been qualified.
Concierge Services – can be that extra set of hands you never knew you needed. With branded scripts and a set process flow for customer contact, it means client information can be updated and a database washed as part of a client management service. Leads can be identified as re-activated, or dead, and reflected on an updated client list. This service can be an invaluable source of business during busy times of the year, simply by reinvigorating your existing database and re-engaging clients.
Intuitive Business platforms – specifically developed to address the ‘time is money’ notion, are worth their weight in gold. CRM friendly features such as set-and-forget marketing campaigns and loan trackers for clients, as well as functionality that streamlines the administration load by offering electronic lodgement, invoicing and commissioning management, allows the broker to keep doing what they do best. Additionally, a platform that ensures NCCP compliance and certifications are up to date at all times, alleviates any risks related to a lapse in your professional credentials.
Monitoring the consumer coalface – some specific aggregator programs can offer brokers a more detailed breakdown of what consumers want, providing current insights into buyer trends as well as shifting geographic preferences. This can be an incredibly powerful tool in assisting brokers to identify with and then target certain market segments during particular periods of the year and throughout different stages of the rate cycle.
With the quarter ahead routinely responsible for determining what shape a broker will be in to start the next year, now is the time to determine what that future looks like.
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