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Non-bank focuses on partnerships

by Staff Reporter10 minute read
The Adviser

Jessica Darnbrough

The flat market has given non-bank lenders a great opportunity to improve their business model, one industry stakeholder has claimed.

Speaking to The Adviser, Homeloans general manager of third party sales Tony Carn said the lender was currently focusing on improving broker relationships.

“The market is flat, but that doesn’t mean there is no work to be done,” he said.


“The flat market has provided us with the best opportunity to change our business model into something that brokers want to deal with on an ongoing basis.”

Recently, Homeloans launched its Elite Broker Circle program.

The program, which is currently being piloted by some of the non-bank’s top broker partners, was designed to improve the non-bank/broker relationship.

“The program gives certain brokers direct access to credit managers, as well as upfront valuations and easy access to credit checks,” Mr Carn said.

“Basically, it gives certain brokers priority service. In the current climate we need to deliver something different to our competitors in order to stand out from the pack and we believe the Elite Broker Circle program helps us achieve just that.”

Mr Carn said the non-bank lender would soon roll out the program to some of its other brokers.

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