Lender

In Focus: The broker strategy of Australia’s biggest bank

3 minute read

The Commonwealth Bank of Australia is Australia’s largest lender but has the smallest proportion of new broker flows of the major banks. But why? And what is the bank’s broker strategy?

In this episode of In Focus, sponsored by CBA, we speak with the general manager of third-party banking, Baber Zaka, to explore CBA's broker strategy and their plans for growth in the channel.

Tune in to find out:

  • How CBA is working to strengthen relationships with brokers.
  • How the bank is changing its broker offering.
  • CBA’s investment in technology and support for brokers.

And much more!

Click here to listen on your device

Did you like this episode? Show your support by rating us or leaving a review and by following The Adviser on social media: Facebook, X (formerly known as Twitter) and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend your voice to the show, email This email address is being protected from spambots. You need JavaScript enabled to view it. for more insight!

Articles of interest:

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