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Athena launches digital mortgage platform through fintech partnership

by Adrian Suljanovic10 minute read
Athena launches digital mortgage platform through fintech partnership

The mortgage lender has partnered with fintech company Simpology to produce a new digital mortgage application platform.

Athena Home Loans has partnered with Simpology to create a new mortgage application platform for brokers, Loanapp.

The lodgement and application tool aims to remove the need for paperwork or in-person meetings in order to streamline the mortgage application process. 

It allows for pre-verified digital customer data to be uploaded upfront, so that it can be fast-tracked to a mortgage assessor for approval.


The platform reportedly automates processes and validates data in a secure channel for involved parties to trade info and share updates.

Broker pilot

The tech - currently being piloted with brokers and set for progressive rollout into 2023 - has been developed in consultation with brokers, the lender said.

While the lender has been direct-to-customer since it’s launch in 2019, it has been breaking into the third-party channel recently, having joined the FAST lender panel and recently announcing a white label partnership REA Group and Mortgage Choice.  

The new Loanapp platform will therefore be available through the Mortgage Choice broking network for application and lodgement for the new white label loan, and will be integrated with Simpology (which are part-owned by REA Group) going forward.

It is expected that it will also support future aggregator partnerships, and is customisable to lender policies and requirements.

Saves brokers time’

Athena’s chief customer officer Cam Bradley stated: “The Loanapp platform helps us to deliver great service to our brokers, it saves brokers time and enables Athena to deliver approvals in hours, not in days.

“Feedback from our brokers has been that the end-to-end digital experience provides brokers with market-leading certainty at submit.”

Chief executive of Simpology, Kate Gubbins, said the fintech was developed with “the customer at the centre”.

“We’re passionate about helping Australians get faster and more convenient loan approvals using the power of digital technology,” Ms Gubbins said.

The lender had previously told The Adviser in 2018 that it was keeping the door open for broker partnerships and first started working with the channel in 2021 following its partnership with FAST.

[RELATED: Direct-only lenders embracing broker strength]

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Adrian Suljanovic


Adrian Suljanovic is a journalist on Momentum Media's mortgages titles: The Adviser and Mortgage Business.

Adrian has written for a range of titles under the Momentum Media umbrella such as IFA, Investor Daily and Lawyer’s Weekly before joining the mortgages team in 2022.

He graduated from the University of Wollongong in 2021 gaining a Bachelor of Communication & Media with a major in Digital & Social Media.

E-mail Adrian at: [email protected]


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