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Broking group generates leads with new video series

by Staff reporter7 minute read

One of Australia’s leading branded mortgage groups has launched a new educational video series targeted at borrowers.

Money Chat – an initiative of Mortgage Choice – is a series of short animated videos that aims to answer some of its customers’ most frequently asked financial questions.

Mortgage Choice’s general manager of marketing, Melissa McCarney, said customers are crying out for simple-to-understand and engaging content that answers their frequently asked questions about home loans and financial planning.

“Often with so much information available, people can become confused and overwhelmed. As a result, we are increasingly finding our customers are searching for content that not only answers their questions, but is easily-digestible,” she said.

“The new Money Chat series allows Mortgage Choice to demystify some of the complex processes surrounding buying and owning property as well as financial planning, enabling our customers to take charge of their money and their financial future.”

Ms McCarney said the videos are also a great tool for Mortgage Choice brokers and financial planners.

“Through the videos, our brokers and financial planners are able to stay in touch and top of mind with their customers by providing them with educational and easy-to-understand video content.”

[Related: Brokers turn smartphones into lead generation tools]

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