Former REA Group executive joins FlexiGroup

Ms Minogue was most recently the executive general manager of media, content and marketing at REA Group, where she was responsible for the creation, delivery and management of REA’s Lifestyle consumer experience.

Her efforts to drive sales to REA’s media and content business reportedly resulted in a 250 per cent year-on-year surge in revenue and 20 million visits to the site in 2018.

Ms Minogue was also previously the director for integration and content partnerships at Multi-Channel Network and currently serves as a non-executive director at Tennis Australia.

Commenting on the appointment, FlexiGroup CEO Rebecca James said Ms Minogue’s experience with “using data, digital and content to truly understand and appeal to the end-consumer will play a vital role in driving greater sales for retail partners and volume growth for FlexiGroup.

“She has a proven track record in building and leading large, high-performance teams and brings with her an enviable network of Australia’s best known and loved retail brands,” Ms James continued.

The new chief revenue officer said she looked forward to making a “meaningful impact” at FlexiGroup as the lender “embraces a new direction and purpose”.

“It’s rare to find a company like FlexiGroup whose products span a broad price range, meaning that it can legitimately own lifestyle financing across a wide demographic,” Ms Minogue added.

Last month, the non-bank lender announced the pricing of $300 million asset-backed securities (ABS), supported by pool of unsecured, retail, “no interest ever” payment plans originated by its subsidiary Certegy Ezi-Pay, which allows customers to buy products and services on instalments.

The transaction included a third “green tranche” of notes (i.e. the Class C-G notes), backed by solar receivables.

Commenting on the ABS, Ms James said: “FlexiGroup has always taken an innovative approach to funding, and the inclusion of a third green tranche of notes in this transaction is a testament to that.

“There has been good appetite amongst current and new investors to support green initiatives and industries.

“FlexiGroup is proud to be a long-standing supporter of the solar industry in Australia. Since inception, we have helped over 180,000 customers access clean and affordable energy, financing over $1.75 billion of solar panel sales.”

The CEO also noted at the time of the announcement that the ABS transaction would give the lender “substantial headroom” to grow its receivables book through the launch of its new ‘buy now, pay later’ product, called humm, as well as accommodate increased demand for its other products.  

[Related: Non-bank lender posts 5% drop in profit in FY18]