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With the introduction of regulation, differentiation on product will become increasingly important to broker business. This month, we ask...Will you be introducing a new product or service to your business in 2011?
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BRAD NOLAN
Eastern Financial Solutions
Not necessarily. I am expecting to see a strong market return of 95 per cent or higher LVR products over the next 12 months and will make the necessary adjustments to meet the changes made by providers and lenders as they come into play. In terms of introducing a new product or service to Eastern Financial Solutions, however, we already have everything pretty much covered.
BRUCE WEAVER
SureDirect Loan Options
Yes. In order that we can meet the needs of our clients we will look to broaden our business capabilities by introducing a financial planning service. This will not only serve to strengthen our client relations, by making each client stickier, but it will also help to strengthen our bottom line.
MICHELLE COLEMAN
WHO Finance
There is nothing new in the pipeline at the moment and we have no plans to introduce anything new in the immediate future. Rather, our core objective for 2011 is to continue to focus our attention on providing top notch customer service standards and provide the best possible advice to our clients.
ANTHONY SMITH
Mortgage Choice
Mortgage Choice is continually adding exciting and new complementary products, services and providers to our range. I expect this diversification process to continue in 2011, backed by a strong support team, and I am looking forward to presenting an extended range of quality options to my clients. Not only will these offerings assist with their ever-changing needs, it will boost my income stream and create a ‘stickier’ client base.
KATHERINE HOWLETT
Blooms Gp Internat’l Finance
A campaign, starting March, will aim to do two things: touch base with our clients to see if there is a need to revise their current lending and secondly, to develop new business through general insurance. The plan is to cement our client relationships, build more business and cross refer with additional services. Our international business is always growing. This will continue in 2011, with our strong business partners, both overseas and in Australia, using Blooms Group as their preferred mortgage broking firm.
