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In the first of an eight part series, Phil Quin-Conroy, CEO at PLAN Australia, outlines how brokers can stay competitive in today’s market, with a gold medal mindset.
With less than 100 days to go until the biggest sporting event of the year, I’ve been thinking about how our Rio hopefuls might be approaching the next few months. Beating the competition through the heats and various rounds is of course only one part of the gold medal mindset, it takes commitment, training and a hunger to succeed over the long haul.
I suspect the majority of brokers reading this are often wondering how they can survive and thrive in this competitive marketplace and how they can achieve their own long-term success. It’s certainly a critical conversation we are having with many of the brokers in our network.
As our industry goes from strength to strength, competition is undoubtedly intensifying, and brokers need to continue to evolve their service proposition if they want to stay ahead.
Growth is central to what we at PLAN Australia strive to support our brokers to achieve. We believe that having aspirations to grow and expand is an important quality, not only for business owners, but that ambition and a desire to grow is an important driving factor in meaningful everyday life.
While it's good to be bold with your aspirations, you also need to be realistic. A number of businesses we talk to feel uncertain about their ability to improve and to grow and in our experience this is often a result of thinking too narrowly about their opportunities for growth.
Just like an athlete takes incremental steps in their training plans, I don’t advocate big, bold, complex leaps. Instead, this series will offer some measured steps that can form part of a staircase to long-term success and growth.
These strategies can be implemented in different ways; they can be pursued stand alone, in tandem or sequentially – and all will help to get you to first place – or at least, the finals!
To get you warmed up and ready for the series, here are a few key takeaways for you to consider in the meantime:
- What’s the score? Just how well is your business doing and who are your key competitors? While it’s important to focus on yourself, you also need to get a bit of perspective, when it comes to assessing just how far ahead, or behind, you are.
- Are you fuelled for growth? Have a think about your business and whether there is anything in particular that’s holding you back or limiting your growth. By identifying any pain points or concerns, you’ll know where you need to invest more time and resources.
- What does success look like to you? If you don’t have a plan, then plan to fail – the old maxim still rings true. Take some time to think about where you want your business to grow and what growth means to you.
Phil Quin-Conroy will continue to explore how brokers can achieve long-term success with a gold medal mindset in this blog series.
