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MFAA launches new digital marketing e-book

by Adrian Suljanovic8 minute read

The Mortgage and Finance Association of Australia has released a new digital guide helping brokers build an effective online presence.

The Mortgage and Finance Association of Australia’s (MFAA) new e-book entitled A brokers’ guide to digital marketing details options brokers have to garner online attention. The e-book explains various strategies that brokers can utilise to make the most of their digital marketing assets, such as websites, social media, and online promotion.

According to the MFAA, over 90 per cent of Australian home buyers are going online and researching before even contacting a broker, thus, the guide is intended to assist brokers in showcasing their brand, generating leads, and staying connected to existing clients.

Furthermore, the guide was designed to provide brokers with a comprehensive resource to help them understand what’s the right mix of online platforms for their business and brand depending on business goals and target market.

MFAA chief executive Anja Pannek said: “Home buyers and business owners are online, they’re researching, they’re looking for trusted sources of information, making digital marketing a must for mortgage and finance brokers.”

The e-book also incorporates case studies of MFAA members who have successfully used digital platforms to promote their offerings and share strategies for how they created and maintained their websites and social media pages.

Ms Pannek added that the members featured in the case studies have shared “valuable insights into the process” they have taken in selecting which platforms to use for digital marketing and how to keep them active.

“Each mortgage and finance broking business is different, and their digital marketing will be too. This guide helps brokers decide what the best fit for their business is,” Ms Pannek said.

“Building a digital presence can take time and requires attention, the guide highlights ways brokers can make their digital marketing efforts consistent, sustainable and effective.”

The MFAA stated the guide is designed to be suitable for brokers at all stages in their career, ranging from those starting out with building their website to those looking to enhance the platforms they already use.

Brokers writing commercial loans exceed 6k

According to the MFAA’s Industry Intelligence Service Report (IIS), mortgage brokers who wrote commercial loans during the April to September 2022 period rose to a “new high” of 6,118 brokers. 

This broke the prior record high of 5,396 brokers in the previous six-month period, revealing a year-on-year (YOY) increase of 16.14 per cent (850 brokers) and a 13.38 per cent increase (722 brokers) when compared to the previous six-month period.

[RELATED: Brokers diversifying into commercial lending exceeds 6k: MFAA]

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