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ISCOVER
One of the first challenges any broker faces is establishing a brand and presence in the market. Given that so much of a broker’s business relies on referrals (either customer or business referrals), having strong brand recognition and buy-in is an important step in building a brokerage.
Victoria-based broker Bernard Desmond, who launched Blank Financial earlier this year, joins host Annie Kane to discuss how he has been bedding in his new company and making a name for himself.
Tune in to find out:
- How Bernard set about creating a new brand
- His experience of changing aggregation groups
- His top tips for new brokers
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