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Why this senior broker chose the branded route

by Tasha Levy4 minute read
Lisa Maxwell

Senior mortgage broker Lisa Maxwell was initially attracted to working at Aussie because of its compelling television marketing and brand recognition. Thirteen years later, she’s now a franchisee of Aussie Annandale in Sydney’s inner west and takes advantage of outdoor advertising methods for lead generation. 

In this episode of Elite Broker, Lisa talks to host Annie Kane about her broking journey, why she's getting involved in the MFAA's Opportunities for Women report, and how she efficiently manages both her time and her promotional investments.

Lisa also discusses:

  • What can be done to encourage diversity in the industry
  • Her top tips for brokers
  • Why she's recruiting for a new broker

And plenty more!


Do you know someone in the broking industry who is leading the way? Nominate them now for a Better Business Award 2020 to help them gain the recognition they deserve. Nominations close 15 November so make sure you submit soon.

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Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (Elite Broker) and by following The Adviser on social media: FacebookTwitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend your voice to the show, email This email address is being protected from spambots. You need JavaScript enabled to view it. for more insight!

Articles of interest:

How this commercial broker is gearing for growth
Industry risks disruption if it doesn’t embrace diversity: MFAA
Battle for clawback reform ‘not over yet’

lisa maxwell web


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