Brokers are technology leaders



Brokers are technology leaders

reporter Comments 0
— 1 minute read

Leading mortgage brokers and stakeholders gathered in Sydney yesterday to discuss software and technology, with one aggregation head claiming brokers are pioneers in conducting business online.

Yesterday, PLAN Australia hosted a forum for its brokers to understand and discuss the ever-changing technology trends in the mortgage industry.

PLAN Australia's chief executive, Phil Quin-Conroy said despite anecdotal evidence that brokers are late adopters of technological advances, the opposite is actually the case.

“It’s actually easy to forget just how much this industry has embraced electronic commerce,” he said. “If we think about how much this industry does online, we would actually be the envy of many industries, including the financial planning industry.

“Mortgage broking particularly embraces electronic commerce.”

Clint Waters, a PLAN Australia credit adviser, said the industry now has the right tools to be market leaders in technology.

“Some brokers just don’t understand their software’s capability,” he said. “It’s as much about education as it is about the platform’s capability”.

Mr Quin-Conroy agreed and said broker software was now at the point where it could not only increase the productivity and profitability of brokers' businesses, but also drive business culture, client interactions and overall industry improvement.

Brokers are technology leaders
TheAdviser logo
more from the adviser
Brokerage CEO reveals ‘the most important thing a broker does’

Problem-solving and offering transparency and education around mo...

Bank CEO urges RC to consider ACCC findings

The CEO of a non-major bank has called on the financial services ...

FBAA welcomes ASIC reduction of fees

The Finance Brokers Association of Australia has welcomed the ne...