Aggregator launches broker connect tools

The tools enable brokers to send emails with economic updates or details of various stimulus packages to their own client base, as well as to their referrer partners, who can then send this information to their client base.

The “referrer connect” tool gives each broker’s referrers the ability to co-brand and on-send information directly to the referrer’s own client base via email.

The “client connect” tool allows brokers to reach out to their own client base, also by email, offering financial assistance or mortgage advice.

An interactive form is included in the email for brokers’ clients, which clients can fill out and return to the broker, which will inform the broker about areas in which clients would like more information. The broker can then progress this further by assisting their clients with their needs.

The broker-branded emails are designed to keep mortgage brokers front of mind with both referrers and customers alike while social distancing measures remain in place, and position the broker as a trusted information source.

Commenting about the launch of the tools, Purple Circle chief operating officer Frank Paratore said good communication was vital given the social distancing measures in place and that they ensure brokers remain relevant and front of mind.

He told The Adviser that the “referrer connect” helps maintain referrer relationships as the referrers are able to on-send broker information to their databases, cementing their position as a trusted adviser.

“We’re assisting the referrer to be more in touch and more in tune with their clients to work through and assist their clients through these unprecedented times,” Mr Paratore said.

“We’re working to ensure that the relationship is first and foremost with the referral partner. Then obviously, if there’s some assistance that the client actually needs with lending or restructuring a loan – or whatever the case may be – then some of that benefit might go back to the broker.

“It is making sure that you’re front of mind and maintaining that relationship either with your clients direct through that client portal or the client tool or via the referral tool if you’re working with the referral partners.”

Mr Paratore said the bespoke tools were provided through:

• A unique link to a broker’s landing page, embedded or hosted;
• A unique landing page for data capture; and
• Creating a unique referrer-generated link, which the referrers can send on to their own clients. All information goes back to the broker in the csv file format or integrated into their own CRM.

“At times like this, a broker’s ability to continue to work with their referral partners and clients alike is paramount,” Mr Paratore said.

The tools have been made available to Purple Circle’s broker members and is not charged to the members, he added.

Purple Circle recently announced a range of measures to assist its broker network tackle the significant disruption caused by the coronavirus pandemic.

This includes hosting webinars discussing the use of technology when working remotely and education regarding lender relief packages available to clients.

[Related: Referral relationships key amid COVID-19: Tom Panos]