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Loan Market welcomes new lender

by Hannah Dowling10 minute read
Loan Market

The broking franchise group has welcomed a specialist lender to its panel, in order to allow its brokers to service their clients throughout their lifetime.

Loan Market has announced that it has added a new lender to its panel, now giving its brokers access to a total of 60 lenders.

The newest addition is over-60’s finance and reverse-mortgage specialist Heartland Seniors Finance.

The lender caters to the unique needs of those in the aging population who need financial assistance for unlocking equity in assets, personal debt consolidation, additional income needs, medical expenses, and so on.


Loan Market chief commercial officer Stephen Scahill stated that he believes the addition of Heartland to the franchise brokerage’s panel is addressing the changing needs of a growing aging population.

“Our brokers adopt a client-for-life approach to customer service,” said Mr Scahill.

“As clients get older, their focus shifts towards their health, travel, and even modifying their home to better suit their mobility. They require specialised solutions, and this partnership will open up more options for these important clients. 

“Our lender panel starts the journey with customers for their first home, car purchase, debt consolidation, through to investments and business loans, and now to their needs in retirement. 

“It creates true client-for-life relationships for our brokers.”

Heartland Seniors Finance head of distribution Jeff Murray welcomed the partnership, and said the broker channel was an important component of their business.

“Brokers are an integral part of our business, and as a specialist lender it is important to partner with quality aggregators to broaden our reach. 

“We are thrilled to be welcomed onto the Loan Market lender panel to further assist their customers achieve their financial goals later in life, and live a more comfortable retirement.”

[Related: Loan Market unveils new lead generation tool]


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Hannah Dowling


Hannah Dowling is a journalist for The Adviser and Mortgage Business.

Prior to joining Momentum Media, Hannah worked as a content producer for a podcast catering to property investors. She also spent six years working in the real estate sector at a local agency. 

Email Hannah at: [email protected]