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Industry veteran assumes new role

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Reporter 4 minute read

Ray Hair, the former general manager for branded partnerships at Homeloans Ltd, has joined The Local Financial Group as an executive director and shareholder.

WA-based The Local Financial Group (TLFG) ­comprises The Local Loan Company, The Local Financial Planner and The Local Financial Coach, and it is led by founders Kylie Platt and Susan Lepidi.

Based in Leederville, the mortgage side of the business (The Local Loan Company) has 10 brokers.

The other branches of the company employ financial planners across WA and provide clients with financial services, financial planning, and financial education.


Mr Hair, who has formerly been the CEO of PLAN Australia and ALI Group, has now joined The Local Financial Group to help build its broker business and expand the company nationally.

“I have known and admired Kylie and Sue for 15 years as they built their respective businesses and merged forces in 2015,” Mr Hair said.

“We share a vision and passion for educating and empowering clients to take control and achieve their financial and life goals.

“The Local Loan Company and The Local Financial Planner provide me with an opportunity to share my knowledge and experience as a business coach while continuing to learn myself as we build mutually successful businesses with our broker and planner partners.”

Mr Hair said that the company has a new-to-industry development program for mortgage brokers, and that both new and established brokers will have access to his business coaching.


“We welcome established brokers seeking a transition to retirement, brokers seeking to build and diversify their business and new-to-industry brokers seeking a cost-effective way to establish themselves in a great industry”, Mr Hair said.

In a joint statement, Ms Platt and Ms Lepidi welcomed Mr Hair to the company, stating that his addition will help TLFG expand its operations across the country.

“We welcome Ray’s investment in and commitment to The Local Financial Group.

“We have established a successful business locally, and with the involvement of Ray and other investors, we are excited to take The Local Loan Company and The Local Financial Planner nationally,” the statement said.

“We are passionate about customer service, local community involvement and we believe education is the key to empowering clients. Building a network of like-minded brokers, planners and educators is our shared goal.”

[Related: ‘End of an era’ for Homeloans Ltd]

Industry veteran assumes new role
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