The former CEO of the Mortgage & Finance Association of Australia, Siobhan Hayden, has become the new chief operating officer of marketplace and home loan deal gateway HashChing.
Ms Hayden, who resigned as chief executive of the MFAA in June this year, joined the advisory board of the online home loans trader in September. She will retain her position on the firm’s advisory board as well as taking on her new role as COO.
HashChing CEO, Mandeep Sodhi, said Ms Hayden’s industry experience and connections would be invaluable in helping the business build even more marketshare across broker and customer channels.
“No one understands the Australian home loan market better than Siobhan,” he said. “She’s worked on the frontline of the mortgage industry and understands trends, behaviours, customer patterns and technology. Her deep understanding of mortgage broker behaviour and pain points will help us to further enhance and streamline our market-leading technology platform.
"We’re very lucky to have her.”
HashChing CIO (and acting COO) Atul Narang, applauded Ms Hayden’s ability to provide valuable insights into how to work with customers, brokers and lenders.
He said: “Siobhan’s experience in the broking industry will ensure HashChing continues to improve on the productivity tools provided by brokers to effectively manage their leads and help them generate more business.
“Her appointment as chief operating officer will help ensure HashChing maintains a superior customer experience and access to quality brokers,” he said.
Commenting on her new role, Ms Hayden said that HashChing was “an agile business underpinned by the rigour of an established enterprise”.
She added: “It is great to be part of a team that is committed to a customer-centric business model, as well as driving true innovation within our industry.
“HashChing sits at the intersection of customers, brokers and lenders and leads industry productivity through their adoption of Virtual KYC, mobile enabled supporting document capture tool and DocuSign technology for customers and brokers. These tools provide a pathway to timely and convenient solutions in the mortgage market,” she said.
“It’s a great business with a very authentic brand, built on principles of integrity, transparency and genuine customer service... It is a game-changing solution and one that Australian consumers are embracing with ferocious intent.”
Since it launched 18 months ago, there have been more than $3 billion worth of home loan applications across its panel of more than 60 lenders.
[Related: Rate hikes ‘normal’, says former MFAA chief]
Annie Kane is the editor of The Adviser magazine, Australia’s leading magazine for mortgage brokers. As well as writing news and features on the Australian mortgage market, financial regulation, fintechs and the wider lending market – Annie is also the host of the Elite Broker podcast and regulator contributor to the Mortgage Business Uncut podcast.
Before joining The Adviser team at Momentum Media in 2016, Annie wrote for a range of business and consumer titles, including The Guardian (Australia), BBC Music Magazine, Elle (Australia), BBC Countryfile, BBC Homes & Antiques, and Resource magazine.
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