Powered by MOMENTUM MEDIA
SUBSCRIBE TO OUR NEWSLETTER SIGN UP
Powered by MOMENTUM MEDIA

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Social media to boost brokers' brands

Staff Reporter 4 minute read

By: Jessica Darnbrough

Social media such as Facebook, Twitter and LinkedIn have become part of the Australian lexicon over the last few years, however it is not just Gen Ys that are making the most of this new communication medium.

According to The Adviser’s most recent weekly straw poll, one out of every four brokers is using some form of social media to promote their business.

Of the 588 respondents, 25.3 per cent said they used social media to market their business. However, the great majority of brokers said they did not use social media in their marketing campaign.

Advertisement
Advertisement

Peach Home Loans general manager Andrew Hunter told The Adviser that many brokers are not engaging social media because they don’t fully understand the benefits it can have to a company.

Peach Home loans uses Twitter, LinkedIn and Facebook as marketing tools to help drive brand awareness.

“Although the success we have had through the various social media is not measureable, it is another way for us to improve our search engine optimisation and presence in the market,” Mr Hunter said.

While an avid supporter of social media and the benefits it has on his business, Mr Hunter said keeping on top of the different communication mediums requires “dedication, time and a whole lot of effort”.

“If you want to drive direct sales through your marketing, I am not sure social media is right for you. However, if you want to increase your profile in certain demographics then it is definitely worth looking at,” Mr Hunter said.

PROMOTED CONTENT


Loan Market Group's chief operating officer agrees that social media such as Facebook should be used as a social mechanism for lead generation.

“Just as you might receive a referral lead at a barbeque, social media can help you achieve the same result on a much larger scale,” Mr Ruston told The Adviser.

According to Mr Rushton, the biggest mistake brokers make when using social media is to “expect too much early on”.

“Keep it simple to start off with. Use the media to engage certain demographics and explain to them what you and your company offers,” he said.

Keep an eye out for The Adviser's first report on how to maximise your business potential through social media, coming up in the April edition of the magazine.

Social media to boost brokers' brands
default
TheAdviser logo

The not-to-be-missed Accountants Daily Strategy Day will travel through Melbourne and Sydney in August to equip accounting professionals with the latest industry updates and tips for modern practice management as well as the latest cutting-edge technology, processes, strategies and trends shaping the future of accounting. Visit the website for more information: www.accountantsdaily.com.au/strategy-day

default

 

more from the adviser
damian zaleski RYyr k3Ysqg unsplash

Breaking News

GetCapital launches broker platform

The business lender has rolled out a new broker platform, as it h...

fixed rate

Breaking News

Loyalty tax issue flagged to MPs

Brokers are key to holding lenders to account to ensure borrowers...

trade deal contract

Breaking News

Connective launches trail book marketplace

The aggregation group has announced a new arrangement with a spec...