A new-to-industry brokerage has launched an innovative marketing campaign that offers borrowers the driving experience of a lifetime.
Launched on 28 July, PropertyFinance.online devised the marketing campaign in an effort to encourage interested clients to take a second look at their home loan.
“We surveyed quite a number of people and found that advertising interest rates didn’t necessarily mean anything to people, and so this is a way of saying ‘look, let’s see if there’s something out there that suits you better’,” PropertyFinance.online director and founder Vicki Bailey explained to The Adviser.
“Just by checking on [your loan] and seeing if there’s something better out there, there’s an opportunity to do something that perhaps you wouldn’t have done otherwise,” Ms Bailey elaborated.
Ms Bailey explained that as part of the campaign, PropertyFinance.online reviews clients’ loans, and even if their loan is still suitable and not in need of a refinance, they are still able to enjoy a day with a Ferrari 480 Italia or a Lamborghini Huracan.
“It’s the whole idea of doing something that you wouldn’t normally do. It’s outside the realm of what most people would even think about. It’s a bit outside the box, and that’s what made us go for that,” Ms Bailey commented.
Ms Bailey also highlighted that although the campaign has been a costly venture for the company in the short term, she is confident that it will produce long-term benefits.
“Even if we can’t find them something right now that’s better for them, in 12 months’ time when they’re checking again and they come to us, maybe there will be something that time,” she said.
“I think with anything you’ve got to keep your name out there, and it’s got to be constant and consistent so that people learn that you’re there for the long term, that you’re reliable, and that you offer a level of customer service that they might not get anywhere else,” Ms Bailey concluded.
The campaign, which has been generating a significant amount of interest for the company, will run until 31 August.
[Related: Five strategies to grow your small business]
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