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Brokers to gain competitive advantage with social media

by Reporter10 minute read
The Adviser

Mortgage brokers are set to discover how they can integrate social media strategies into their business to retain existing clients and win new leads.

The Adviser has unveiled a bigger and better program for its Digital Marketing Boot Camp which will hit Australia’s east coast next month.

Now in its second year, the popular event has a brand new agenda packed full of practical sessions conducted by the country’s leading digital marketing experts.

This year, there will be something for everyone, with sessions geared towards both technology-savvy brokers and those who are looking to be brought up to speed on all things digital.


The Adviser’s associate publisher Michael Magee will be master of ceremonies at the one-day event which will showcase four speakers who have extensive digital marketing experience.

The first session will be led by the founder of PR Warrior, Trevor Young, who will reveal the secrets to publishing the right content in the right place online in order to market yourself to potential clients.

Attendees will walk away from this session with a solid understanding of the importance of blogging and publishing content. They will also learn how to write a bio for social media platforms and how to attract customers’ attention by publishing relevant and engaging content.

The second session will be led by Stu Atkins, founder of stuatkins.com, who will deliver LinkedIn strategies for success.

Mr Atkins will teach attendees how to use LinkedIn to promote business, how to leverage current LinkedIn connections and how to effectively prospect new clients on LinkedIn.

Mr Atkins will be followed by We Are Content founder Michelle Falzon who will show attendees how to use email marketing to create and convert more mortgage broking leads.

This session will touch on topics such as segmentation, the power of automation and how to use email to convert a lead into a sale.

Ms Falzon will also deliver a session on how to decrease loan churn and trail run-off while increasing retention and referrals using email marketing.

Attendees will also hear from those who are already reaping the benefits of digital marketing in a Broker Hot Seat session.

Following this, Digital Marketing Club founder Beth Powell will lead a session designed to reveal Facebook advertising strategies which generate lead volumes.

Ms Powell will close the event with a step-by-step guide on how brokers can implement efficient and practical digital marketing based on everything they’ve learnt during the Boot Camp.