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AFG creates new lead generation tool for brokers

Reporter 4 minute read

AFG has partnered with realestate.com.au to launch a new home loan tool for consumers on the online property portal.

The tool is integrated into property searches, presenting the available loan options through AFG that are potentially available to a consumer at the same time as they view properties.

Users can then customise these options by property price, deposit amount, payment term and payment frequency. After reviewing the options available through AFG, users can request for an AFG broker to contact them.

Mark Hewitt, AFG’s general manager of sales and operations, said the aggregator is delighted to be partnering with realestate.com.au to make the home loan process simpler and more efficient for home buyers.


“Australians live on realestate.com.au, and when they’re ready to buy, we want to be there to help them make the right decisions when it comes to their mortgage finance,” he said.

“With realestate.com.au being Australia’s leading property portal, and AFG’s brokers having access to an extensive lender panel with more than 1,450 financial products, we believe the new home loan tool on realestate.com.au will give consumers a great experience.”

Henry Ruiz, chief digital officer of REA Group – which owns realestate.com.au – said it made perfect sense for the online property portal to grow into markets adjacent to real estate.

“With 80 per cent of property seekers wanting information about home loans when they visit our site, it was a natural progression for us to introduce this service to customers,” he said.

“In addition, our user testing showed that when people used the new home loan tool showing AFG’s home loan product information, it drove their confidence in their property search.


“Being able to estimate the repayment amount and stimulate home loan scenarios is often key to consumers determining if they can afford a property.”

[Related: AFG snares real estate-backed mortgage group]

AFG creates new lead generation tool for brokers
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