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Yellow Brick Road growth strategy reaping rewards

by Nick Bendel10 minute read

Yellow Brick Road has more than doubled its revenue by acquiring Vow Financial and Resi Mortgage Corporation.

The mortgage and wealth group reported that it collected $16 million of customer receipts during the three months to 30 September 2014.

That marked a revenue gain of $10 million or 169.1 per cent from the previous year.

The combined $53.6 million buyout of Vow and Resi became official on August 29, which meant that the quarterly results included one month of revenue from the new businesses.

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Yellow Brick Road recorded 21.5 per cent annual growth in its branch network, from 177 to 215 branches.

The group said its priority is to drive new revenue opportunities through its 995 'distribution points', which also include 742 Vow brokers and 38 Resi franchisees with branded shopfronts.

"In September, the first Resi product was launched in the network. Broad operational redesign has commenced to leverage efficiencies available from increased scale," according to the group.

"This process will be ongoing. Benefits will have a positive effect on results from the second quarter of 2014/2015 onwards."

Yellow Brick Road also reported a net operating cash flow deficit of $4.1 million, compared to a $1.9 million deficit the year before.

That 120.3 per cent decline was largely due to $2 million in associated acquisition and integration costs.

Net operating cash outflows are forecast to return to "sustainable levels" next quarter.

Yellow Brick Road generated "record lead flows" in both August and September with a 1980s-style quiz show that challenged people's ideas and misconceptions about home loans.

The group has a loan book of $25.5 billion.

[Related: YBR forecasts first profit in group history]

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