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Brokers aggregating under AFG can now refer out loans that aren’t the core business focus to other member brokers via a new platform.
AFG has announced the launch of its new Partner Connect program, enabling its residential brokers to access specialist expertise from other broker partners for their customers’ asset finance, personal loans, commercial finance, insurance, and financial advice needs.
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Starting with three foundation partners, AFG brokers can refer out to Broli Finance for asset finance and personal loans, Marketplace Finance for commercial finance, and AIA Financial Wellbeing for life and health insurance solutions and financial advice.
The move aims to help brokers generate additional revenue for brokers, while also ring-fencing the client by finding a solution in-house.
Speaking of the new Partner Connect program, Them Lam, AFG’s head of sales & distribution, commented: “Many customers will buy a new car more often than they would a residential loan. Partner Connect referrals are a good way to continue offering value to the customer by enabling additional touchpoints between home loan reviews.
“Only a small number of customers use their current broker for both personal and business finance needs, but through Partner Connect, brokers can offer a more holistic financial solution and become a single point of contact.”
Dino Pacella, head of third-party relationships at Marketplace Finance, added that being part of the program meant the commercial brokerage could be a “trusted partner in these brokers’ journeys towards success, fostering lasting relationships that are built on trust, transparency, and unwavering support.”
Chris Slater, chief executive of Fintelligence, which powers Broli Finance, said his organisation was committed to providing world-class business solutions for asset finance and aimed to be a partner that AFG brokers could trust.
Meanwhile, Pina Sciarrone, CEO and managing director of AIA Financial Services (trading as AIA Financial Wellbeing), stated: “Joining forces with AFG allows us to provide more Australians with peace of mind, knowing that they are protecting the debt that they are taking on, as well as their lifestyle and families.
“AIA’s vision is to champion Australia to be the healthiest and best-protected nation in the world – we can’t do that on our own, but by forming trusted partnerships we can create a movement together that helps improve the physical, mental and financial wellbeing of Australians one step at a time.”
[Related: AFG brokers wrote $83bn in mortgages in 2023]
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