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OnDeck ramps up broker distribution strategy

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James Mitchell 2 minute read

OnDeck Australia has named its new head of sales as the small business lender continues to grow its leadership team and grow its footprint in the third-party channel.

The appointment of Michael Burke as national sales manager this week coincides with OnDeck announcing a partnership with the Commercial Asset Finance Brokers Association of Australia (CAFBA).


“Recognising the integral role brokers play in the SME lending space, CAFBA is the obvious choice for us to build a connection with the industry,” OnDeck CEO Cameron Poolman said.

“As a gold affiliate member, we’ll be able to raise our profile among third-party networks and demonstrate our capacity to provide tailored credit offers and strong service to brokers and their clients”.

Mr Burke joins OnDeck with over 20 years of sales and leadership experience in the banking and financial services industry. Most recently, he held the position of general manager – consumer and commercial finance at Flexigroup.

“Michael has extensive experience and industry networks across the broker space, which will be a huge asset to OnDeck’s Financial Advisers Program launch this year,” Mr Poolman said.

This is the second senior recruitment by OnDeck this year. In January, the group announced the appointment of former SocietyOne executive Jerry Yohananov as chief financial officer.

“From the outset, OnDeck has focused on building a multi-skilled management team from a range of backgrounds, with experience, spanning e-commerce, banking, technology and payments,” Mr Poolman said.

“Michael will add to this diverse team, as well as bringing a wealth of contacts and knowledge from the broker channel.”

[Related: US-based SME lender confirms third-party plans]


OnDeck ramps up broker distribution strategy
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James Mitchell

James Mitchell

James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.

He has a sound pedigree to cover the business of mortgages and the converging financial services sector having reported for leading finance titles InvestorDaily, InvestorWeekly, Accountants Daily, ifa, Mortgage Business, Residential Property Manager, Real Estate Business, SMSF Adviser, Smart Property Investment, and The Adviser.

He has also been published in The Daily Telegraph and contributed online to FST Media and Mergermarket, part of the Financial Times Group.

James holds a BA (Hons) in English Literature and an MA in Journalism.



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