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Non-bank lender rebrands following acquisition

by Annie Kane11 minute read
Non-bank lender rebrands following acquisition

MKM Capital has unveiled a new name and branding as it moves to more closely align with its new parent company, MA Financial Group.

Non-bank mortgage lender MKM Capital has today (2 November) revealed that it will henceforth be known as MA Money.

The new name and branding comes as the non-bank moves to more closely align with the values and branding of its parent group, MA Financial Group, which fully acquired the lender earlier this year.

Speaking of the change, MA Money’s national sales manager, Melanie de Jager, said the business offering “had undergone significant change” since MA Financial took full control.

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“We believe the new brand better reflects the next evolution of the business and our commitment to being the lender of choice for brokers and their customers,” Ms de Jager commented. 

“Becoming part of MA Financial has been exciting for MKM, which has been providing Australian borrowers with tailored home loan solutions since 2004.

"As MA Money, we will be capitalising on MA Financial’s funding firepower and technology capabilities to become a lending partner of choice for brokers and their customers.”

New tech and products

As well as announcing the new name of MA Money and its updated branding, the lender said that it was also rolling out a new, simplified product range and would be introducing a new loan origination system, customer portal and mobile app in the coming months.

Ms de Jager highlighted that the lender had introduced a new product range providing simple, clear and cost-effective solutions.

She told The Adviser that the non-bank now had two product suites:

  • the basic product range (covering prime, near prime, and specialist borrowers); and
  • the options product range (covering construction, company borrowers and expats). 

“MA Money is also in the final stages of developing an enhanced technology platform which, once implemented, will deliver a more seamless experience for mortgage brokers and their customers,” she said.

According to the lender’s national sales manager, the new loan origination system aims to “streamline applications”, while the customer portal and mobile app aims to give borrowers “a market-leading experience”.

New hires

Since the MA Financial Group acquisition, the lender has “refreshed and expanded” its leadership team, with several new hires bolstering the team.

Alongside Ms de Jager is Zip Co’s former treasury director Akeshni Gour (treasury); the former director of credit risk strategy at Athena Home Loans, Holly Pickering (head of origination); and Bluestone’s former senior product manager, Tom Christopher (head of operations).

MA Money has also hired three additional business development managers (BDMs) to “ensure a consistently strong broker experience with MA Money”.

[Related: MA Financial acquires non-bank mortgage lender]

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