Mortgage brokerage Aussie has inked a partnership with Foxtel’s Selling Houses Australia as it continues its evolution into a full-service property ecosystem.
Major brokerage Aussie has announced its second major TV sponsorship in as many years, as it partners with subscription television and streaming company Foxtel for Season 18 of Selling Houses Australia.
The partnership, which coincides with the return of the new season of the reality TV show about renovating and selling property on Wednesday (4 March), aims to reinforce the brand’s “Find. Buy. Own” strategy by connecting with consumers during key property decision-making moments.
The long-running reality series will feature Aussie services integrated into its narrative over a 12-week period on BINGE and Foxtel.
This includes two integrated editorial scenes featuring design expert Wendy Moore, designed to link on-screen renovation and sale scenarios to practical steps for viewers. This includes when home buyers should seek broker support and how to utilise the Aussie app for planning a home purchase.
Michael McCash, general manager of growth at Lendi Group (which operates Aussie), said the sponsorship is designed to meet customers where property decisions are being made.
“Selling is a moment where people want clarity and confidence – and where the right advice can change the outcome. From getting a home sale-ready to understanding what the sale means for your mortgage and next purchase, Aussie can support more of the journey – with broker advice and tools that make the process easier, not noisier,” he said.
Alexandra Hazlehurst, head of Narratv at Foxtel Media, said the broadcaster was pleased to put the brokerage at the forefront of the consumers’ minds.
“As we celebrate a blockbuster 18th series and 200 episodes, Selling Houses Australia is Foxtel’s premier and longest-running original Lifestyle program offering Aussie an engaged audience with millions of hours of attention,” she said.
"With seamless integrations into the show’s captivating narrative, the partnership inspires viewers to make smarter property decisions, putting Aussie at the forefront of the consumer’s mind.”
The deal marks the second major television partnership for the brokerage in recent years.
Last year, Aussie served as the official sponsor of House Hunters Australia on Network 10, which featured “break engagers” with Aussie brokers and buyer’s agents assisting families on their home buying journeys.
While the previous partnership focused on the initial search and purchase phase, the Selling Houses Australia tie-up broadens the brand’s reach to those looking to sell, renovate, and maximise property value.
The partnership follows a record-breaking 17th season of Selling Houses Australia, which stood as Foxtel’s number 1 LifeStyle premiere in 2025 (with 11.2 million hours watched).
Beyond home loans
The partnership comes as Aussie continues to pivot from a traditional mortgage broking business to an integrated property platform.
Over the past 12 months, the Lendi Group-owned brand has significantly expanded its service suite to support Australians across the entire property life cycle.
Beyond its core mortgage broking offering, Aussie now provides:
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Conveyancing services to assist with legal settlements.
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Aussie Buyer’s Agents to help find and negotiate properties.
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Seller Assist and specialist lending products.
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Digital tools centred around the Aussie app to streamline the “find, buy, own” journey.
By aligning with Selling Houses Australia, Aussie aims to demonstrate how these diversified services – anchored by its broker network – can support Australians whether they are buying, selling, renovating, or refinancing.
The 18th season of Selling Houses Australia premieres on Wednesday, 4 March 2026, on BINGE and Foxtel.
[Related: Aussie brokers to feature on House Hunters Australia this Sunday]
