New brokerage appoints CEO, secures Costco deal

Peta Siebert takes the reins as CEO

Founded by venture capitalists Andrew Carey (also co-founder and director of brokerage RedRock Group, insurance fintech Qikio, and Australian Insurance Company) and Joshua Payne (a former Mortgage Choice broker and co-founder of insurance fintech Qikio), the brokerage is headquartered in Darwin but has a team of eight brokers and three loan processors in Brisbane, Melbourne, and Sydney.

It has been providing loan broking services to borrowers across Australia since launching on 1 November 2023.

Ms Siebert has more than 30 years of experience in the financial services space and has worked in senior management positions at Barry Plant Financial Services, Avenue Financial, Hinkinbothan Group – Keystart Finance, Aussie Home Loans, and Lendi and has also held roles at the Commonwealth Bank of Australia, ANZ, and GE.

She is also a registered mortgage broker mentor with the Mortgage and Finance Association of Australia (MFAA).

Announcing Ms Siebert’s appointment as CEO, the founders of Manage Your Loans said it marked “a significant milestone” in the company’s journey.

“Her unparalleled expertise, strategic vision, and unwavering commitment to customer-centric values align seamlessly with the ethos upon which Manage Your Loans was founded,” they said.

“We are incredibly proud to welcome her, and we have full confidence that under her leadership, Manage Your Loans will continue to thrive and reach new heights of success.”

Speaking of her new position as Manage Your Loans CEO, Ms Siebert commented: “The opportunity to lead Manage Your Loans during its growth phase is exhilarating.

“I am absolutely thrilled to take the reins at Manage Your Loans and lead our incredible team into this next chapter of growth. It is an honour to be entrusted with such a pivotal role, and I am genuinely excited about the endless possibilities ahead.

“Together, we’ll chart new territories, innovate relentlessly, and most importantly, empower our clients to achieve their financial dreams.”

The Costco relationship

The AFG brokerage has also now become the exclusive provider of loans – whether residential, commercial or asset finance – for major retailer Costco, offering broking services to its 3 million members.

Costco members who settle a loan through Manage Your Loans – receive a Costco Shop Card as a benefit (derived from the brokerage’s upfront commission).

Speaking to The Adviser, Ms Siebert commented: “Stepping into the CEO role for this brand feels like a pivotal moment in my career. I was drawn to this opportunity because it promised a chance to lead a dynamic team committed to redefining home loan services with a customer-centric approach and cutting-edge technology.”

According to Ms Siebert, her first priorities will be “squarely on refining [the brokerage’s] service model, nurturing [its] partnership with Costco, and driving growth”.

“We’re all about building a solid foundation that prioritises customer satisfaction and operational excellence,” she said, adding that – in order to meet the high demand from Costco leads – the brokerage will be “assessing its capacity closely”.

“Our current team of eight brokers and three loan processors is exceptional, we’re open to expanding our ranks to maintain the personalised, efficient service we stand for. It’s all about finding the right fit for our growth-oriented, innovative culture,” she said.

[Related: Former Lendi state manager joins Coronis]