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In Focus: The importance of branding and brand image

by Contessa Pizanias2 minute read

In this episode of In Focus, host Annie Kane is joined by Mortgage Choice CEO Susan Mitchell and Gordon MacVicar, owner of Mortgage Choice in Peregian Beach, to discuss the ins and out of marketing and how to get the most cut through with your audience.

Susan and Gordon share the importance of branding, how social media can be utilised to humanise your brand, what marketing strategies generate the largest return and how they measure success from the different marketing channels.

In this episode, tune in to find out:

- Which marketing channels get the best conversion
- How to establish your brand presence in a new area
- Their top three tips for brokers looking to up their marketing game


Articles of interest:

Major brokerage allows brokers to retain personal brand
A psychologist’s top tips on building client relationships
The biggest marketing mistake brokers make

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Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (Elite Broker) and by following The Adviser on social media: FacebookTwitter and LinkedIn. If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend your voice to the show, email This email address is being protected from spambots. You need JavaScript enabled to view it. for more insight!

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