the adviser logo

OnDeck ramps up broker distribution strategy

by James Mitchell4 minute read

OnDeck Australia has named its new head of sales as the small business lender continues to grow its leadership team and grow its footprint in the third-party channel.

The appointment of Michael Burke as national sales manager this week coincides with OnDeck announcing a partnership with the Commercial Asset Finance Brokers Association of Australia (CAFBA).

“Recognising the integral role brokers play in the SME lending space, CAFBA is the obvious choice for us to build a connection with the industry,” OnDeck CEO Cameron Poolman said.

“As a gold affiliate member, we’ll be able to raise our profile among third-party networks and demonstrate our capacity to provide tailored credit offers and strong service to brokers and their clients”.


Mr Burke joins OnDeck with over 20 years of sales and leadership experience in the banking and financial services industry. Most recently, he held the position of general manager – consumer and commercial finance at Flexigroup.

“Michael has extensive experience and industry networks across the broker space, which will be a huge asset to OnDeck’s Financial Advisers Program launch this year,” Mr Poolman said.

This is the second senior recruitment by OnDeck this year. In January, the group announced the appointment of former SocietyOne executive Jerry Yohananov as chief financial officer.

“From the outset, OnDeck has focused on building a multi-skilled management team from a range of backgrounds, with experience, spanning e-commerce, banking, technology and payments,” Mr Poolman said.

“Michael will add to this diverse team, as well as bringing a wealth of contacts and knowledge from the broker channel.”

[Related: US-based SME lender confirms third-party plans]


sme ondeck

James Mitchell

James Mitchell


James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.


You need to be a member to post comments. Register for free today


PhilipLowe mb

RBA attempts to curb runaway inflation

On Tuesday (5 July) the Reserve Bank of Australia (RBA) announced at its monetary policy meeting it will increase the...

flood qld suburbs ta

Home loan support offered to NSW flood victims

Widespread persistent heavy rain over large swathes of NSW over the weekend and into Monday (4 July) has caused major...

Dr Jane Rennie CPA

Accountants to decline ‘capacity to repay’ requests

The leaders of CPA Australia, the Institute of Public Accountants (IPA), and the Chartered Accountants Australia and...

Read the latest issue of The Adviser magazine!
The Adviser is the number one magazine for Australia's finance and mortgage brokers. The publications delivers news, analysis, business intelligence, sales and marketing strategies, research and key target reports to an audience of professional mortgage and finance brokers
Read more