Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

MyState names marketing, comms manager

mystate mystate
Sarah Simpkins 6 minute read

MyState Bank has appointed a new marketing manager to oversee broker communications.

Neville Anitelea has taken the role of senior manager, marketing and communications – partnerships, after being general manager of marketing at Motor Traders’ Association of NSW.

MyState has tasked Mr Anitelea with further developing its relationship with industry partners, with a particular focus on the broker division.

Tasmania-based MyState noted that it is also seeking to increase its presence in mainland Australia, particularly across the eastern seaboard.


Previously, Mr Anitelea worked with Westpac for more than 11 years as national manager of marketing and communications for both its consumer mortgage and business broker distribution divisions, as well as the group’s broker academy.

He has also held senior marketing positions as manager of brand and campaigns at Pepper Homeloans, marketing and communications consultant with AMP and group brand account director at WPP AUNZ.

Huw Bough, MyState general manager, banking, commented that Mr Anitelea will be joining the team as the bank accelerates its growth strategy within the broker channel.

“As we embark on this next chapter of growth, we recognise that the strength of our customer experience, brand and deliver of quality customer-driven activities to our broker channels will be key factors in our success,” Mr Bough said.

“Neville brings an extraordinary breadth of experience to our business and broker channel, with a deep understanding and appreciation for customer delivery and stakeholder engagement.”


Mr Anitelea added: “As I move forward, my focus will be on listening to the voices of those in the broker community, identifying channels of engagement and creating compelling initiatives that reflect our community needs.”

Mr Bough was also appointed to the banking general manager role in mid-June, returning to the bank after two years.

He was previously group general manager of retail banking, business banking and broker.

In the new post, Mr Bough has been tasked with building growth in the retail banking and broker divisions.

[Related: Assetline opens Melbourne office, hires state head]

MyState names marketing, comms manager
TheAdviser logo

Grow your business exponentially in 2022!

Discover the right strategies to build a more structured, efficient and profitable businesses at The Adviser’s 2022 Business Accelerator Program.

Visit the website here to secure your ticket.

Sarah Simpkins

Sarah Simpkins

Sarah Simpkins is the news editor across Mortgage Business and The Adviser.

Previously, she reported on banking, financial services and wealth management for InvestorDaily and ifa.

You can contact her on This email address is being protected from spambots. You need JavaScript enabled to view it..


more from the adviser
52053 transform

Breaking News

AMP Bank focuses on brokers for mortgage push

The third-party channel will play an intrinsic role in AMP Bank...


Breaking News

Fewer Australians intending to purchase property: CBA Research

Despite the country’s overall intention to spend increasing las...

mortgage calculator

Breaking News

Loan price war heating up: BOQ

Despite growth across each of its lending businesses, Bank of Que...